Ads placement on children's favorite movies will greatly influence the selection of foods that they do. This course will be very profitable for the companies, but harmful to the child because most of the foods advertised there were low nutrition. Children are very vulnerable to the negative impact of the ads they see.

New research from the Hood Center for Children and Families at Dartmouth Medical School (DMS) for the first time sheds light on the significant potential negative impact that food product placements in the movies could be having on children. According to them most of the products advertised in the Movies consists of energy-dense products and low nutritional products.

"The current situation in the United States is very serious in terms of the health of our children, and we have to look seriously at all of the factors that may be contributing to it, including the impact of product placements in movies," says Lisa Sutherland, Ph.D. the lead author of the study. Sutherland says that the diet quality of U.S. children and adolescents has declined markedly during the past 20 years, and current estimates suggest that only one percent of children eat a diet consistent with the U.S. Department of Agriculture's (USDA) My-Pyramid food guidance. Additionally, fewer than one fifth of adolescents meet the dietary recommendations for fat or fruit and vegetable intakes, and during the last 20 years obesity rates have doubled for children aged 6 to 11 years and tripled for adolescents aged 12 to 19 years.

"While the issue of food advertising and its effect on children has been well documented in numerous studies, comparatively little is known about product placement in movies and how it affects the food and beverage preferences and choices of children and adolescents," Sutherland said. The study notes that while there are similarities between television advertising and movie product placement, such as the low nutritional quality of the majority of branded products, there are also interesting differences. Recent studies that examined television ads during adolescent programming found fast food and ready-to-eat cereals and cereal bars to be the most prevalent during children's programming. In contrast, the Dartmouth study found that sugar-sweetened beverages, comprised largely of soda, accounted for the largest proportion of all of the movie-based food product brand placements, accounting for one of every four brand placements overall.

Perhaps many parents who understand that the advertised product is not good for the health of their children, but many of them eventually give up and buy these products because the child's whining. The situation may become worse when the parents started giving money to their children who are teenagers, so that teenagers can buy their own needs.

Realizing this will make parents more aware and start thinking to react.